The end consumer shopping experience has been evolving. The pandemic has expedited this trend…
Consumers want convenience shopping. Get in, get it done and get home. This will result in further growth in convenience and specialist stores volume, likely at the expense of the mega store. Brand owners have to be agile and adapt to this trend. Investment and focus needs to shift from the bias of the mega […]
Q4 is here & that means 2021 budgeting. A dreaded time for many…
But 2021 planning should be different, eye opening. If it is not then we are missing a trick. I am privileged to work with many consumer brand companies. We learn constantly and I am asked what others are doing. Along with WFH practices, covid-19 brought cost reductions. Not fun, but understandable. 1 by 1 the […]
Article: Looking Beyond The Obvious
This post was written by Renoir Avanza’s CEO Darren Kenneally in 2016: I remember in my University days in England, that Sales and Marketing was all about the 5P’s. That soon became 7P’s and I am guessing someone somewhere is currently developing the 20P’s of Marketing. When I started my working life I was soon […]
